Season 2 Sponsorship Opportunities
Tour Detour is a documentary-style automotive adventure series that tests real vehicles in real environments.
No scripts. No ad reads. No manufactured outcomes.
The Concept
The Concept
Each season, we choose vehicles people love to argue about, place them in conditions no brochure ever planned for, and let real miles deliver real answers.
No scripts. No engineers hovering. No safety net beyond common sense and recovery gear.
Brands participate through authentic presence, not interruption.
Season One: The Good, The Bad, The CVT
Season 1 of Tour Detour was a six-day, 1,500-mile endurance test across the American West that set out to challenge one of the most argued-about topics in modern automotive culture: Nissan CVT reliability. Three high-mileage Nissan vehicles were pushed far beyond their intended use, driven off pavement, through heat, dust, elevation, and terrain that no sane engineer would sign off on. The drivers were not professionals or off-road experts, but Nissan dealers with zero extreme-terrain experience, making every success and mistake painfully authentic.
What began as a Dealer-funded experiment, became a scalable entertainment property — part road trip, part endurance test, and all adventure.
1.5M+ views in Season One
Coverage from AP, CBS, Reuters, USA Today
Strong automotive and enthusiast engagement
Built by industry insiders, not influencers
AS SEEN ON
The Next Adventure
The Stars: High-mileage German Vehicles
We ask one simple question:
Does precision German engineering fall apart the moment the road stops cooperating, or is that precision exactly why it endures?
The cars were designed for the Autobahn.
We’re giving them washboard, sand, mud, water crossings, heat, dirt race tracks and...a chance to survive real wildlife at a drive through safari. Not rock-crawler heroics. But long hauls on the real roads people actually end up on when plans go wrong...and some giraffe slobber to boot .
The Theme: Bavarian Safari
The German vehicles we’re driving were engineered for the Autobahn, where stability, precision, and sustained speed matter more than spectacle.
Ours carry deliberate off-road modifications, following a Safari lineage made famous by Porsche in the 1960s when it proved the 911 could survive some of the world’s toughest rallies. That philosophy matters here.
Why Bavarian? Because the route mirrors the mindset. It moves through Bavarian-inspired towns in the American South, using Alpine aesthetics as a contrast to roads that don’t cooperate, with surprises along the way that test whether precision still works when conditions stop being ideal.
The Bavarian Safari Route
This route runs on a deliberately imperfect road spine—long highway transits stitched to rural two-lane asphalt, then stretched out across sustained public dirt: gravel, clay, sand, and forest roads through the American South.
It’s not built for one viral obstacle. It’s built for the kind of terrain vehicles actually face when pavement ends unexpectedly—logging access roads, backcountry connectors, coastal forest tracks, and forgotten county routes.
Expect washboard, ruts, standing water, soft sand, elevation changes, and heat. Not extreme rock crawling—relentless real-world abuse over distance and time. The test is cumulative stress: the stuff that quietly breaks weak systems and turns durability claims into proof.
Sponsorship Built on Proof, Not Promises
Tour Detour’s sponsor philosophy is simple: no scripts, no staged hero moments—just real miles in real conditions. We don’t try to prove brands right or wrong; we put products where the truth shows up on its own.
The Hosts
Tim Pohanka
"The Ringmaster"
Chris Lenckosz
"The Strategist"
Jason Cole
"The Gambler"
Three best friends. Big laughs. Questionable decisions.
Tour Detour is hosted by Tim Pohanka, Chris Lenckosz, and Jason Cole.
Three longtime friends. Three experienced automotive dealers. Zero interest in pretending to be professional drivers. They bring decades of industry knowledge, very different personalities, and a shared willingness to make bad ideas worse by filming them. The chemistry is real, the banter is unscripted, and the mistakes are theirs to own. They don’t just sell cars. They live with the consequences of them.
Request Sponsorship Details
Request Sponsorship Details
Tour Detour isn’t a “brand integration” show. It’s a field test with a storyline.
We build routes that feel like the real world—long transits, forgotten roads, heat, grit, water, fatigue—and we document what happens when equipment has to perform for days, not minutes. That’s the point: authentic conditions, sustained use, and honest outcomes.
What that means for sponsors
No scripts. No staged obstacles. We don’t manufacture wins or drama.
Real exposure with real context. Viewers see what your product is, why it matters, and when it makes a difference.
Credibility you can’t fake. If it holds up, it earns trust. If it struggles, it’s still part of a story people believe.
Designed for repeatable proof. The route delivers consistent variables—dust, heat, water, vibration, distance—so performance isn’t a one-off moment.
What that means for sponsors
Sponsors who want more than a logo: companies that build tools, gear, components, services, and systems that claim to work when conditions aren’t perfect—and are willing to let the miles back that up.
The Good, The Bad, and The CVT
Watch October 15th on YouTube